Thomas Wensma

Designer & Creative Director   






























Information


Thomas Wensma

Designer & Creative Director



Identity & Packaging

Design concept for specialty coffee packaging. 







The design focuses on:

Minimalist Aesthetic

Clean lines, simple but strong typography, and a limited color palette.

Typography

The fonts are visually strong and work well together. They are clean and straightforward, which helps in readability and are suited for the aesthetic. The hierarchy in font sizes guides the eye, highlighting key information like the coffee type, brand name and story.

Colour

The color schemes are either muted and natural or bold and strong.

Material

Matte, uncoated finish for premium quality and tactile experience.

Use of Space

Balanced use of negative space to keep the design clean and uncluttered. An elegant look that ensures information is easy to process.

Imagery and Graphics

The design avoids heavy graphics or busy patterns, focusing instead on the essentials.  Simplicity and clarity.

Functionality

High quality look and feel box packaging with secondary packaging inside to keep the coffee beans.