VHS Cassette - AKAI

In the 1970s, videotape entered home use, creating the home video industry and changing the economics of the motion picture and television businesses. In the later 1970s and early 1980s, there was a format war in the home video industry. Two of the standards, VHS and Betamax, received the most media exposure. VHS eventually won and emerged as the dominant home video format throughout the tape media period. Throughout the 1980s and into the ‘90s VHS was a huge part of culture and technology.

One of the things I find extraordinarily interesting is blank VHS cassette packaging design. VHS cover art and design showcase a wide range of [graphic] design trends of that time.

I designed this cover as a retro interpretation. This particular one is of the Japanese brand AKAI. Original black and red packaging oozed luxury and had a high-end feel look and feel. My design changes focus on changing colour treatment while also changing the red for a smooth pink-red gradient. Type treatment is set in a vintage white and a combination of different fonts are used.