Credits
Creative Lead: Thomas Wensma
Teams: Global Brand Communications and Digital and Global Editorial Creative team
Reporting to: VP Global Digital Marketing & Media and Global Head of Brand Design
Led the creation, design and roll-out of Global Brand Guidelines and toolkit for Social Media. These were later integrated into the Global Brand Guidelines. Also provided guidance and input for the development and creation of Global Brand Guidelines — Philips Lighting
Established global brand design systems as part of new brand identity, brand positioning and digital transformation.
Creative concept development and art direction for integrated campaigns and content across digital channels, platforms and websites.
Strategized and implemented global brand campaigns as part of the Editorial Creative Team. Providing guidance and art direction on brand identity & implementation accross digital, events, and campaign initiatives. Setting and executing brand design to maintain, safeguard and guide brand consistency.
Concepted and art directed brand marketing campaigns and new product releases in B2B/B2C channels with in-house teams and external agencies—including video and photoshoots, and events accross divisions and markets.
*Philips shield is only displayed for illustrative purposes. My work for Philips is confidential. Please contact me for more info.
